The Buying Brain Secrets for Selling to the Subconscious Mind (Audible Audio Edition) Dr A K Pradeep Hari S Patel Audible Studios Books
Download As PDF : The Buying Brain Secrets for Selling to the Subconscious Mind (Audible Audio Edition) Dr A K Pradeep Hari S Patel Audible Studios Books
As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to
- Brain-friendly product concepts, design, prototypes, and formulation
- Highly effective packaging, pricing, advertising, and in-store marketing
- Building stronger brands that attract deeper consumer loyalty
A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
The Buying Brain Secrets for Selling to the Subconscious Mind (Audible Audio Edition) Dr A K Pradeep Hari S Patel Audible Studios Books
An interesting book, with research results from their research. It's only a 3 because, while I understand they are writing it to sell their service, I still think the book could have included more facts, in a more organized fashion. Although it would probably get 4 stars if it had an index. Usually I can pretty much remember the part of a book where I read something and find it again, but not in this book. It's kind of like an infomercial. ... overall, it was interesting but I find my experience frustrating.Product details
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The Buying Brain Secrets for Selling to the Subconscious Mind (Audible Audio Edition) Dr A K Pradeep Hari S Patel Audible Studios Books Reviews
90% of this is either common sense, or already well tread ground.
Examples
• Use collaborative, reciprocal language when talking to women in copy.
• Invite into a conversation and seek their compliance
• Female brain’s highest goal is community.
• Males’ highest goal is autonomy.
• Tell stories to female customers.
• Allow her to show or experience empathy.
The book is a not cleverly disguised advertisement for why the reader needs to use NeuroMetrics -- Pradeep's consulting company. If the book held more actual value, I wouldn't mind . But the book isn't useful.
Hi, everybody!
Recently I've bought on e this great book "The Buying Brain" by Dr. Pradeep and I have to say that it suprised me because, with those tactics and guidelines almost everyone can build an effective and strong marketing campain.
This book shows all the "have to" and "have not" ways to successfuly market a product in an amazing and simply way to do it using the neurolinguistc technics.
I recomend it to everybody who is engaged on boosting their products sales!The Buying Brain Secrets for Selling to the Subconscious Mind
Ana Paula Albuquerque
This book was good for the already experienced marketer. As for the amateur don't waste your time, you wont be able to hardly understand what the author is talking about. The author should have actually wrote 2 books. One about the brain and the other about marketing. He takes forever to get to the point as well. If your looking for tactics that you can use by the time you reach the end of the 1st chapter, buy a different book. No offense to the author, there is some great info in the book but its more about the brain than marketing. Thankfully I bought this book used.
It was presented on a much higher technical level most of which did not interest me. A large ultra-competitive business may find it more useful.
favourite book on neuromarketing, very easy to follow, examples etc. i'd definitely recommend.
Brilliant
Dozens of extremely valuable actionable tips on how to influence various buying brain type. Scan through the documented proofs and national corporation strategies to the priceless nuggets any business (and person) can employ to influence other with winning communication, product placement, promos, advertising/setups, branding and more
An interesting book, with research results from their research. It's only a 3 because, while I understand they are writing it to sell their service, I still think the book could have included more facts, in a more organized fashion. Although it would probably get 4 stars if it had an index. Usually I can pretty much remember the part of a book where I read something and find it again, but not in this book. It's kind of like an infomercial. ... overall, it was interesting but I find my experience frustrating.
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